A Social Networking Analysis of Wine Blogs
نویسندگان
چکیده
Wine-blogs are important for the information provision and promotion of wine industry and tourism activities related to wine. The paper records 1305 wine-blogs and their inter-linkages through their blogrolls. It uses Social Network Analysis to study blogs’ networking characteristics and connectivity. The study proposes five graph-theoretic indexes and explores whether wine-blogs are making use of the features that Web2.0 offers, or they are just a collection of users’ websites with limited “social” or “networking” characteristics. The property of skewnness is discussed. Findings show that only few wine-blogs are highly connected. However, they can be regarded as influential within the bloggers’ community.
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